Automation actions reference

One list of everything an automation can do in Effi, so you can remove manual steps from your process.

Who this is for: Enterprise admins

Automations run when something happens (a trigger) and then carry out one or more actions. Ask support to help you set up a new flow; we'll keep this list up to date as actions are added.

Triggers

  • Form submitted: a client submits a form

  • Form submission changed: a submitted form is updated

  • Form progress changed: a client makes progress without submitting

  • Deal changed: a lead moves to another stage

  • Stage entered: for aggregator sync, Voice AI and stage-change messages

Actions

Action

What it does

Assign a label

Adds a label, for example to start an ActiveCampaign journey

Unassign a label

Removes outdated labels, such as "Appointment Booked" once a lead reaches Pre-Approval

Add note

Posts a note to the lead's Messaging tab without creating a task

Create task

Creates a task for the broker or a team member

Include assigned member

Directs a task or message to the lead's assigned member automatically

Get lead members

Returns the names and emails of everyone on the lead, for example to CC them all on an email

Request documents

Sends a document collection request using a document template

Send for e-signature

Sends a document or credit guide for signing

Send email or SMS

Sends a templated message to the client, broker or referral partner

Sync to aggregator

Sends the lead to Salestrekker or another aggregator

Copy documents to cloud storage

Saves uploads to OneDrive, Google Drive or Dropbox, skipping duplicates

Trigger Voice AI

Calls the lead when it enters a stage (Enterprise)

Repeated document requests

If the same flow runs again (for example a lead moves back a stage), choose what happens to the earlier request:

  • Delete if no document uploaded

  • Delete unconditionally

  • Skip if document uploaded

  • Skip unconditionally

Tip for Power Automate users

To CC every lead member, use Effi – Get Lead Members and join the emails: join(select(memberEmails, item()?['email']), ',').

Need a hand?

Email [email protected] and our team will get back to you.

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